MRC Team

Frank Farmer,
Business & Profitability Coach

Frank will help you with business systems so you run a profitable business not a business that runs you. His reputation as a business innovator and problem solver has made him a recognized authority as a profitability coach. You will find your organization transformed into a money generating machine while gaining your life back.

Frank has been training sales people and advising business owners on profitability since the mid 1980’s. After building a top 20 Home improvement company in the 90’s, Frank went on to transform the metal roofing industry by developing sales presentations and sales systems that allowed sales people to gain the confidence to one call close high-end metal roof sales.

Franks results and reputation as a profitability coach quickly spread. The same principles he developed and used in the Home Improvement industry is now at work with Dentists, Doctors and medical services.

Frank was appointed to the Board of Governors for the Home Improvement Professional Executive Council (HIPEC). Frank sits on the Board for the Metal Roof Alliance (MRA) providing sales and marketing guidance to North American metal roof manufactures. In 2018, Frank received the “Legends of the Home Improvement” award for his leadership and development of the Home Improvement industry.

Dan Lane,
Business Systems Coach

Dan will rapidly become the go to person for your company as you look for guidance on how to build installation departments and run efficiently.  Dan’s engineering talents and vision for improving efficiencies led him to re-engineer many of the common metal roofing trim details to make installation of a metal roof 30% faster and less prone to fail.

As a licensed home builder, Dan will provide construction insights for you on how to run ads that talks the language of those seeking construction positions. Dan recognized to excel a company has to be a destination crews want to flock to. He will guide you on attracting the right crews and employees. He will help you establish profitable crews, outline crew development, and guide you on the use of efficient installation systems while being keenly aware of jobsite safety.

Mark Schmitz,
Financial Coach

Mark’s experience as a CPA and MBA graduate will be instrumental in helping you gain a crucial understanding of your financials. Most business owners do not have a good working knowledge of their financials. Understanding your financial is made simple by Marks grass roots approach. Mark has helped dozens of companies set up their books with easy-to-read financial templates. Having a keen understanding of where you are at and the moves that need to be made will generate solid profits and financials the banks want to see. The banks will seek you out and want to do business with you. Understanding exactly what the bank wants to see in your financials is crucial to getting the growth capital you need.

Mark’s business experience will guide you through challenging economies. Mark’s keen understanding of business operations, consumer and business finance, along with budgeting, will prove to be extremely valuable to you in bringing financial stability and steady growth to your business.

Britney Adams,
Communications Coach

Britney will help you keep the leads flowing to your sales organization. As the world of consumer communication has evolved into digital communication, Britney’s decades of experience will prove to be very valuable for you. She will quickly be able to transform and help you maximize your lead conversions. Britney is frequently called upon by companies for her wisdom to get the most out of all raw leads. Britney follows a philosophy that all leads are valuable. She quickly gained a following by sharing with MRC clients her systems of generating sales from leads that were once given up for dead.

Britney will be one of your most valuable assets as you learn to generate cost effective leads that yield profits. She will help you open all channels of communication with your clients. She will work with you to develop training programs, phone scripting, email templates and texting scripts to maximize profits.

Jim Anderson,
Marketing Coach

Jim’s talents were recognized nationally when he received the Mercury Award for his creative commercial writing. With an award-winning background in the advertising world, and added experience in Jim to oversee the development web and digital media, you will be happy you are being coached by one of the best when it comes to finding more customers.

Business owners waste the majority of their resources trying to get customers. Jim will make available to you tried and true methods of gaining customers. Jim will be able to take your website from an online brochure and turn it into a robust machine capable of generating business.

When you understand exactly who your customer is and define where they spend their time, it becomes easy to market to them and have them respond. Knowing the right steps is important. When you stop guessing and wasting money, you generate profits.

Sue Dejaegher,
Company Culture Specialist

Your company culture is what attracts talent. As a past business owner and top sales professional in the finance industry, Sue became known for her hard work, bubbly personality and systematic approach to business systems. She will work with you and your front-line people to improve the culture while implement proven systems to grow leaders. By growing leaders, you run the business it does not run you. Sue will share templates, forms policies, procedures to help you systematize your business.  Sue will be your go-to person to build a fun culture that today’s employees want.